Blog

Holder
September 9, 2018

Aesthetics on the High Street

If you’ve been keeping up with the latest news in the world of aesthetics (or even just my social media updates!), you will have heard that high street giant Superdrug are now offering aesthetic treatments in store for as little as £99. Dubbed as their “Skin Renew Service”, it’s due to launch at their flagship store in the Strand in London, and will be rolled out nationally provided the move is a success. Superdrug claim this offering is in response to customer demand, but the announcement has been met with significant criticism by several high-profile aesthetic experts and the industry in general. So, what is all the fuss about? Allow me to explain…

The Ethics of High-Street Procedures

On the surface, it may seem that Superdrug are committed to providing a comprehensive, quality treatment. They have promised patients a safe and trusted environment, and will only offer treatment to customers over the age of 25. A medical questionnaire and consultation with a qualified nurse are all prerequisites to the treatment. However, it is the overall nature of a ‘high street’ approach to aesthetics and the potential lack of a holistic approach and ongoing patient care that has raised concerns.

Whilst imposing an age limit on injectable treatments, there is no denying that Superdrug caters to customers as young as their early teens. With brand partnerships with tween idols such as online superstar Zoella under their belts, the morals of advertising treatments such as botox and fillers next to brightly-coloured eyeshadows and body glitter are murky. This dilemma is even further heightened by Superdrug’s sponsorship of Love Island, a show which was also highly criticised for promoting an unhealthy body image among young girls.

Whilst non-surgical procedures such as Botox and dermal fillers can be life-altering for those who suffer with insecurities in their appearance, acting as an invaluable confidence booster, it is important to remember it is not a quick-fix. Visiting a dedicated aesthetics doctor for an in-depth consultation will help to manage expectations and gauge what kind of results you can expect, helping you decide if the treatment truly is right for you.

Safety in Aesthetics

Unfortunately, the regulation of non-surgical aesthetics here in the UK is not as strict as it could be. Whilst Botox legally must be prescribed by a medical practitioner, there are no compulsory qualifications needed to actually administer injectable treatments, and dermal fillers can be ‘ordered’ and administered by anyone. Whilst Superdrug are promising that trained nurses will be on hand to carry out injectable treatments, due to the nature of it’s chain-store branding, it will be next to impossible for patients to do adequate research on who will actually be injecting their faces. If a portfolio of previous works aren’t available, as well as reviews from former patients (good or bad), how are you expected to trust practitioners with your own treatments? Given the dramatic rise in the number of botched procedures, this is something I find particularly worrying.

Although Botox and dermal fillers are non-surgical procedures, they are still no small matter to undertake, and carry very real risks if not administered correctly – from infection to incorrect injection technique, which can lead to unevenness, paralysis, and other significant issues. As such, it is crucial that injectable aesthetics treatments are carried out in an appropriate, sterile setting with a qualified practitioner who can deliver an ongoing level of care. In my view, a busy, high-street store with a large level of foot traffic simply cannot stand up to the service and quality of dedicated aesthetic clinics.

In the wake of this news, my advice to anybody looking to undergo Botox or dermal filler procedures is to ensure they visit a dedicated aesthetic practice, and check that the administering professional is medically qualified (i.e. listed on the GMC, NMC, GDC or surgical registers). It’s crucial that patients receive the right support before,during and after procedures, and that their needs are approached holistically and never as a ‘quick fix’.

If you would like more information on finding a safe, qualified practitioner – or how as a clinic you can push your high standards, settings and levels of care – please don’t hesitate to get in touch.

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
The 'Bright Young Thing' feature in Country & Town House Magazine includes an interview with international model @oliviaarben revealing how she gets #FashionWeek ready, including the Exuviance UK Coverblend Foundation which was used in her makeup look for this photoshoot. ...
Kendrick PR
Sleep soundly knowing your skin has been taken care of with Uriage UK 💭 Discover the AGE PROTECT range. With products suitable for all skin types, it firms, rejuvenates, protects, smoothes and refreshes for that 'full of life' look 🙌 ...
Kendrick PR
This Exuviance UK lightly hydrating essence is formulated to help activate skin’s moisture level, preparing skin for the benefits of subsequent skincare products ✨ Designed for all skin types including aging, stressed, sensitive, oily and acne-prone skin. We absolutely ❤️ ...
Kendrick PR
The *new* #Spiderman film trailer came out yesterday. Have you seen it? The amazing MUA Rachael Speke used #Oxygenetix backstage! “I have absolutely loved using the Oxygenetix foundations on TomHolland they have become a huge favourite of mine! They are ...
Kendrick PR
Exuviance UK Triple Microdermabrasion Face Polish is loved and adored by Jourdan Riane who uses it as part of her daily #skin routine 🙌 - https://bit.ly/1QXhvvB
Kendrick PR
Introducing another newbie to the Kendrick PR books - Mustela UK 👶 A beautiful brand of amazing skincare products specially formulated for babies, mothers-to-be and new mothers 🤰https://www.mustela.co.uk
Kendrick PR
Mayoni Byrne of Dr Mayoni clinic speaks volumes about Matrix Support (& Retinol in general)! Do you include a #retinol in your skincare routine? We highly recommend the Neostrata UK Matrix Support too and definitely the Skin Active Retinol + ...
Kendrick PR
Dr Sohere Roked from Omniya London - Health & Beauty MediClinic has been featured within the Feb Issue of Healthy Magazine discussing the power of hormones and tactics to beat #exercise avoidance 💪🏋️‍♀️ #OmniyaLondon
Kendrick PR
⭐ New #QuantumBotanika product launching next month ⭐ We can't wait for you to be able to get your hands on it because we know you will just LOVE IT 👍 nataliyarobinson.co.uk #NewProduct #ProductLaunch #February #NataliyaRobinson
Kendrick PR
Do you want to try the amazing EMSculpt treatment at S-Thetics by Miss Sherina Balaratnam clinic? We are looking for a couple who will attend 4 complimentary appointments at the clinic based in #Beaconsfield for a results case study. There ...
Kendrick PR
💋 It's time for our January #Giveaway! For your chance to #WIN the Fillerina UK lip volume treatment to help plump and hydrate your lips, simply had over to our Instagram page for details on how to enter #Competition https://www.instagram.com/kendrickpr_uk/
Kendrick PR
FEATURED: Byrdie ‘Let’s Talk About Facial Hair’ explores the topic around what causes facial hair in women, along with the aesthetic and emotional impact it has on females. Dr Stephanie Williams suggests certain skin treatments to prevent it - https://bit.ly/2H2uakS ...

Load More