February 21, 2018
Creating your USP- a Sneak Peak
As you may have spotted from my social media channels, I am very excited to be leading a workshop at Consulting Room’s Smart Ideas Seminar! In aesthetics, finding your “USP” (unique selling point) is so important given the high volume of competitors on virtually every high street.
Standing out from the crowd has never been more important – whether it’s new clinics trying to stake their claim or established practices looking to stave off competition. Having a unique USP should be the basis for the majority of your PR campaigning, which is why my workshop will be vital to anybody struggling to set their clinic apart.
Why is a USP Important?
A USP is crucial to attracting patients through your doors. With so many aesthetics clinics to choose from, how can you stand out and make a connection when patients are searching for where to go, who to trust and what treatment to try? Formulating a compelling, consistent message that engages your target audience will help usher potential patients into your practice rather than your nearest competition, but this is no small task. Creating a niche in the market for your business is a challenging but necessary goal.
I’d like to invite you to join me on Saturday 10th of March, for the opportunity to learn for yourself what can cut through the sea of competition and create messaging about your business, ethos, or approach to boost your business success. With the help of my workshop, you will be able to find and promote your very own USP and understand how to use this as the foundation of your PR and marketing. Join me from 11:30am – 1pm and utilise the hands-on exercises to help you hone in on what makes you special!