With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.
Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.
Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.
Competitor intelligence and brand positioning
PR and marketing material development
New product launch events
Releases, backgrounders, features, advertorials
Social media strategy, content marketing
Defining USPs and key communications messages
Award entry development
PR campaign planning (trade and consumer press)
KOL spokesperson development (media and presentation coaching)
Prepare and launch the world’s first micro-channelling skincare brand into the UK aesthetics market. Including development of brand positioning & core claims, sales materials development, congress presentations and KOL activities, website content development, trade media liaison (news advertorials, adverts), awards entries and ad hoc consumer media engagement
Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics
High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events
Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie
X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year
It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.
Sue Thomson, Radara Sales Director. Innoture
Calecim required tailored support for the UK trade launch of their breakthrough stem cell cosmeceutical range. KEndrick PR were retained to provide project-based support for a number of clinical and industry presentations at key conferences and scientific meetings, including the Royal Society of Medicine, ACE and FACE. KEndrick PR also provided baseline UK social media and content marketing support, to begin building the Calecim presence in this market, ahead of further development of their distribution network and industry uptake.
Delivered three successful commercial workshops and clinical presentations for Calecim at industry events, including RSM, ACE and FACE - managing expert speakers and securing high attendance rates
Secured a strong launch presence in the UK aesthetic trade media - profiling the launch events, the science behind the brand, KOL editorial and clinical pieces which have been instrumental in driving sales and new clinic accounts
Set up and managed new UK-specific social media and content marketing channels to support and amplify trade launch activities
“Julia’s wealth of industry knowledge, strategic approach and professional execution has been a tremendous asset in the launch of our UK business. Her strong work ethic and proactive nature has been a fantastic addition to our team”
Anette Veidung, Director, CALECIM®
Julia Kendrick was invited to deliver a PR & Marketing masterclass session for Lynton Laser customers at their annual customer meeting. The aim of the session was to provide attendees with additional insights, support and tools that they could implement directly in-clinic to maximise success, alongside their usage of Lynton Laser equipment.
Delivered an educational masterclass presentation about PR & marketing skills to the Lynton Customer meeting
Excellent feedback received from attendees, several of whom decided to proceed with the ELITE programme to further develop their skills
Julia has a great ability to present her ideas clearly, the system she has developed is powerful and effective yet easy to implement, our delegate feedback was overwhelmingly positive.
Hayley Hutchings, Sales and Marketing Director