UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Delivers regular business articles on PR & Marketing for Aesthetic Medicine

  • Regular expert speaker on the business agenda at Aesthetic Medicine Live

Julia Kendrick has contributed regularly to Aesthetic Medicine both as a writer in the magazine and as a speaker on the business agenda at our event – Aesthetic Medicine Live. From an editor and events organiser point of view Julia is one of the loveliest people to deal with. She is highly professional and conducts herself in a manner that means she has become one of our go-to aesthetic business experts. Her knowledge and passion for what she does is unrivalled and she manages to make complex topics surrounding PR, marketing and managing your reputation simple, digestible and easy to understand. I’ve personally used the advice she gave in one of her articles about how to deal with negative comments online and her simple tips worked quickly and effectively and made a stressful situation far more easy to deal with. I cannot recommend Julia highly enough.

Vicky Eldridge, Editor
Aesthetic Medicine 

Results

  • Delivered an educational masterclass presentation about PR & marketing skills to the Lynton Customer meeting

  • Excellent feedback received from attendees, several of whom decided to proceed with the ELITE programme to further develop their skills

Julia has a great ability to present her ideas clearly, the system she has developed is powerful and effective yet easy to implement, our delegate feedback was overwhelmingly positive.

Hayley Hutchings, Sales and Marketing Director

Lynton Lasers

Results

  • Successful industry launches of x7 new products, including development of all trade media materials

  • Creation of regular trade media advertorials to profile scientific credentials and support new product launches

  • Key products profiled as finalists in x6 industry award categories

  • Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses

It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.

Antonia Parsons, Product Manager, SkinCeuticals

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