UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Successful industry launches of x7 new products, including development of all trade media materials

  • Creation of regular trade media advertorials to profile scientific credentials and support new product launches

  • Key products profiled as finalists in x6 industry award categories

  • Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses

It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.

Antonia Parsons, Product Manager, SkinCeuticals

Results

  • Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics

  • High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events

  • Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie

  • X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year

It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.

Sue Thomson, Radara Sales Director. Innoture

Results

  • Successful launch event attended by 30+ industry leaders and potential accounts

  • High-impact KOL presentation at FACE resulting in several immediate product orders

  • Local clinic launches supported with PR and marketing materials

  • Thermi listed as finalist in x2 categories at the My Face My Body awards

  • Quality coverage secured across x5 key trade titles and selected consumer press (Daily Express, Bel Age, Totally Aesthetic)

We thoroughly enjoy working with Julia, her outstanding professionalism and undoubtable expertise are always of great value to us. I would not hesitate in advising other companies to work with Kendrick PR

Andy Hay MD, Triangle Surgical

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
If you want to see Dr Mayoni in 2018, book now as her last day in the clinic this year is the 21st December. She returns to Dr Mayoni_clinic 7th January. The clinic is open until Christmas Eve! Get your ...
Kendrick PR
DID YOU KNOW? Oxygenetix foundation is aloe-based. It delivers oxygen to compromised sin cells to encourage healing and collagen growth leaving skin feeling soothed and extra loved.
Kendrick PR
The box everyone wants under their tree this #christmas 🎁 Radara 📸: La Belle Forme Clinic Sevenoaks radara.co.uk
Kendrick PR
Our Beauty Editor come Publicist, Elizabeth has interviewed some of the world’s most beautiful faces and as the leading Publicist of our Influencer and Celebrity arm, she is single-handedly spreading the skincare love. Out of hours, you will find her ...
Kendrick PR
Timeline Photos
Eagerly awaiting my #dnafacial at the renowned @d.thomas.clinic - glowy skin here I come!!
.
.
.
.
#skincare #aesthetics #laserfacial #bespokeskincare #skin #beauty #facials #wellness #expertskincare #dthomas #celebrityfacialist
Kendrick PR
Jet setting to see in the new year? ☀️✈️ Prepare your skin for winter sun with Quantum Botanika #WinterSkinCare #QuantumBotanika
Kendrick PR
We’re looking for an amazing account manager to join our award-winning team – check out the full details on DIARY directory > https://www.diarydirectory.com/vacancy/kendrick-pr-account-manager/2435 #KendrickPR #Recruiting
Kendrick PR
Kendrick PR
Have you entered our #giveaway yet for your chance to #WIN the award winning Neostrata UK Tri-Therapy Lifting Serum? Ends 27th December :)
We are launching our first ever #giveaway 🎉 For your chance to #WIN the Neostrata UK award ...
Kendrick PR
FEATURED: "What The #Vogue Editors Want For Christmas" feature includes D.Thomas Clinic as Rosie Vogel's pick for Christmas is to be able to look younger without any effort: “Essentially, I'd like to move in to Debbie Thomas's calming Walton Street ...
Kendrick PR
A #Sunday well spent brings a week of content ✍️ Organisation & Planning is 🔑.
Kendrick PR
Narad was looking for something for deep hydration, yet fast absorbing and light weight and Nathalie had just the product! Nathalie Eleni Beauty & Makeup shows friend and colleague @naradkutowaroo the Fillerina UK Day Cream - perfect for tired skin ...
Kendrick PR
Timeline Photos
The gorgeous Jodie Whittaker once again beautifully styled by @nathalieeleni_beauty wearing flawless @oxygenetix ✨

Load More