With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.
Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.
Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.
Competitor intelligence and brand positioning
PR and marketing material development
New product launch events
Releases, backgrounders, features, advertorials
Social media strategy, content marketing
Defining USPs and key communications messages
Award entry development
PR campaign planning (trade and consumer press)
KOL spokesperson development (media and presentation coaching)
Revamp the brand’s trade PR presence and secure scientific leadership profiling opportunities, including support of new product launches in trade media, trade media launch events, advertorial development and congress support
Successful industry launches of x7 new products, including development of all trade media materials
Creation of regular trade media advertorials to profile scientific credentials and support new product launches
Key products profiled as finalists in x6 industry award categories
Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses
It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.
Antonia Parsons, Product Manager, SkinCeuticals
Prepare and launch the world’s first micro-channelling skincare brand into the UK aesthetics market. Including development of brand positioning & core claims, sales materials development, congress presentations and KOL activities, website content development, trade media liaison (news advertorials, adverts), awards entries and ad hoc consumer media engagement
Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics
High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events
Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie
X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year
It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.
Sue Thomson, Radara Sales Director. Innoture
Support the UK trade launch of Thermi RF – a new FDA-approved ultrasound technology. Kendrick PR worked with UK Thermi KOLs and a flagship clinic to coordinate a bespoke launch event for industry opinion leaders and potential new accounts, as well as securing and managing a KOL scientific presentation at FACE, patient case study development, industry award entries, trade media advertising, editorial content and development of full clinic promotional toolkits for local launches.
Successful launch event attended by 30+ industry leaders and potential accounts
High-impact KOL presentation at FACE resulting in several immediate product orders
Local clinic launches supported with PR and marketing materials
Thermi listed as finalist in x2 categories at the My Face My Body awards
Quality coverage secured across x5 key trade titles and selected consumer press (Daily Express, Bel Age, Totally Aesthetic)
We thoroughly enjoy working with Julia, her outstanding professionalism and undoubtable expertise are always of great value to us. I would not hesitate in advising other companies to work with Kendrick PR
Andy Hay MD, Triangle Surgical