At Kendrick PR, we believe that successful PR and marketing is best delivered as part of a holistic, aligned strategy which delivers on commercial goals.
Whether working with international manufacturers and brands, or leading clinics and practitioners, we pride ourselves on our ‘big picture’ approach; delivering tailored solutions for PR, marketing and social media, but also connecting clients with bespoke additional services to ensure end-to-end thinking and excellent results.
As a former communications manager for a leading aesthetic manufacturer, Julia has a unique skill set which combines experience of in-house operations alongside PR agency processes, allowing seamless integration with client teams and expectations for a consistent and aligned approach.
Since acquiring EBWPR in October 2018, Kendrick PR now has a powerhouse team of in-house experts, as well as affiliate hubs in New York and Los Angeles to deliver outstanding results for clients.
Corporate or brand PR strategy development
Product launches and events
Congress presence and profiling
Brand strategic messaging and positioning
Issues management planning
Trade and consumer media strategy and implementation
KOL recruitment, development and management
Social media and content marketing
Scientific publications and presentations
Prepare and launch the world’s first micro-channelling skincare brand into the UK aesthetics market. Including development of brand positioning & core claims, sales materials development, congress presentations and KOL activities, website content development, trade media liaison (news advertorials, adverts), awards entries and ad hoc consumer media engagement
Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics
High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events
Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie
X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year
It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.
Sue Thomson, Radara Sales Director. Innoture
Calecim required tailored support for the UK trade launch of their breakthrough stem cell cosmeceutical range. KEndrick PR were retained to provide project-based support for a number of clinical and industry presentations at key conferences and scientific meetings, including the Royal Society of Medicine, ACE and FACE. KEndrick PR also provided baseline UK social media and content marketing support, to begin building the Calecim presence in this market, ahead of further development of their distribution network and industry uptake.
Delivered three successful commercial workshops and clinical presentations for Calecim at industry events, including RSM, ACE and FACE - managing expert speakers and securing high attendance rates
Secured a strong launch presence in the UK aesthetic trade media - profiling the launch events, the science behind the brand, KOL editorial and clinical pieces which have been instrumental in driving sales and new clinic accounts
Set up and managed new UK-specific social media and content marketing channels to support and amplify trade launch activities
“Julia’s wealth of industry knowledge, strategic approach and professional execution has been a tremendous asset in the launch of our UK business. Her strong work ethic and proactive nature has been a fantastic addition to our team”
Anette Veidung, Director, CALECIM®
Julia provides Consulting Rooms with her expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has written numerous relevant, 'how-to' and guidance articles on managing PR for those operating in this niche industry. Julia has produced engaging video content and been an expert presenter at the annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia's understanding of how clinics can stand out from their competition was invaluable for the delegates. Julia was also invited to become an expert member of the Editorial Board for the quarterly-printed trade magazine, Consulting Rooms.
Frequent author of business-focused articles on PR and marketing for clinics
Speaker at CPD-accredited Smart Ideas session, running independent and practical workshops for attendees
Member of the Consulting Rooms magazine executive committee and editorial board
Julia demonstrates great expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has provided ConsultingRoom.com with numerous, relevant, ‘how-to’ and guidance articles on managing PR for those operating in this niche industry. Julia is not afraid to share her knowledge and experience and does so in an engaging and simple-to-understand fashion. As well as providing us with a great series of articles on PR for clinics, Julia has produced engaging video content and been an expert presenter at our annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia’s understanding of how clinics can stand out from their competition was invaluable for the delegates. In fact, it’s true to say that it was all the help and supportive content from Julia over the years, that we have been able to share with the Consulting Room Membership, that lead us to invite her to become an expert member of the Editorial Board for our quarterly-printed trade magazine, which we launched in 2018. We are proud to work with Julia and thank her for providing us, and our membership, with such useful insight into the world of PR for the aesthetic specialty.
Consulting Room Editor