February 22, 2018
Boosting your profile with Seasonal Marketing
Coming up with fresh ideas for your marketing campaigns can be tricky. After all, there is a lot to think about, from trying to keep it relevant to your business, products, and services, to keeping it creative and engaging for potential clients. This is where seasonal marketing can help boost your profile and keep your strategy fresh and diverse.
What is Seasonal Marketing?
Seasonal marketing is, simply put, a way to adjust your marketing calendar to reflect cultural events and holidays – such as New Year New You, Spring, Wedding Season, Valentines, Christmas etc. By identifying key calendar milestones, you can use them to your advantage and capitalise on the potential they offer, such as by running promotional offers themed around seasonal marketing focus. By linking offers to ‘environmental’ events that your clients are thinking about, it keep them interested and makes your content feel more relevant to their needs, resulting in increased attention for you and your business.
In addition to building interest among potential and previous patients, seasonal marketing also provides the fresh inspiration you may need to revive your content output, preventing the tone becoming monotonous and dull. Seasonal marketing ensures your marketing feels relevant and captivating to your audiences.
As well as using large-scale events and seasons in your marketing, you must also pay attention to industry-specific trends. With certain treatments more popular at certain times of the year, it is crucial to adjust your promotions accordingly to reflect peaks in interest. If you are able to predict these annual cycles in advance, and prepare accordingly, you can effectively maximise your potential for exposure, and therefore reap the benefits.