Beauty and health journalists and bloggers were left guessing as we invited them to the reveal of a secret (and very exciting) new fitness device. Meeting at the barrecoreMAYFAIR studio, the journalists had a special half an hour barrecore ‘core’ class, lead by barrecore founder Niki Rein.
Then came the big reveal: Elvie, the innovative pelvic floor exercise tool, demonstrated by a member of the Elvie team, using the screen to show how the gadget links to the app. Following some breathing, lead by Niki, to the speed of the Elvie gem on screen, Tania Boler, the Founder and CEO Chiaro, the creators of Elvie, revealed the new, revolutionary product to the journalists – who were all very intrigued after all of the teasing!
We then had an informative and insightful talk from pelvic floor expert Lucia Berry, with a model pelvis in tow, to educate us about the importance of pelvic floor strength (good pelvic floor strength leads to a stronger core, better sex life, flatter abs and faster recovery after childbirth!) and went straight into the Q&A where we had some fantastic questions for both Tania and Lucia.
We provided a takeaway breakfast from Crumble and juices from Think Press. The attendees also left with a goody bag, containing products from cosmeceutical brand Exuviance and vouchers for CitySwish and Elvie.
We hope they all 'discover their inner strength’ in no time at all.