During London Fashion Week, editors and journalists need to look their best as they sit front row at multiple shows a day – with a mad dash in between each one! That's why this season we hosted a barrecore and Blowdries LFW event and invited London’s fashion and beauty press to have a barrecore class followed by a blowdry from aer blowdry bar to get the journalists feeling and looking their best.
After an hour of pliés, pulses and squats in the barreMIXED class (and a quick shower!), the journalists and editors were treated to a delicious juice from Raw Press and were invited to stay for a blowdry with aer’s team who set up a mobile blowdry salon from the Mayfair barrecore studio to offer their signature styles to ensure that all the journalists were front-row ready.
Many left with gorgeous hair as they dashed off to fashion shows with their LFW SOS goody bags, which contained a Fillerina Lip & Eye Contour Cream, Oxygenetix Moisturiser, Exuviance Purifying Clay Masque, an Invisibobble hair band, hand wipes from DPW Gifts, Coconut Oil from Sister & Co, chocolate from Raw Halo and a juice from Radiance Cleanse to keep them looking glam on the go!