Blog

Holder
November 12, 2018

The Growth of The Aesthetics Industry

There’s no denying that the aesthetics industry has grown exponentially over the last few years. Non-surgical treatments are more popular than ever before – and this shows no sign of slowing down! Technological advancement is allowing for increasingly innovative treatments to burst onto the mainstream aesthetics market, and the industry as a whole is projected to be worth a whopping $13.29 billion by 2021. This is great news for aesthetic businesses, even though we have to jostle for attention in a continuously competitive market (which is where your PR and marketing comes to the fore!) – but what exactly happened to kick-start such an overwhelming surge in demand for cosmetic medicine and medical aesthetics?

Changing Trends

2015 was a record breaking year, with more surgical procedures being carried out than ever before. However, in 2016, just 12 months later, the number of cosmetic surgeries fell by 40%, hitting a ten year low. This was underpinned by the huge swings in the financial markets – squeezing discretionary spending and putting cosmetic procedures on the back burner. On the other side of the coin, non-surgical treatments were more in demand than ever before, and have continued to be in the two years since.

Non-surgical aesthetic treatments offer several benefits over the more traditional surgical solutions, first and foremost the minimally invasive nature means less downtime and quicker recovery for patients, and generally being less costly due to the lack or requirements for full surgical teams and general anaesthetic. This makes non-surgical aesthetic solutions like Botox and dermal fillers far more accessible to patients who are unable to finance surgical alterations, or commit to the time needed for high-downtime and recovery procedures like traditional facelifts, liposuction and rhinoplasty.

Aesthetics in the Media

On top of the industry moving away from a singularly surgical approach, the media perception of non-surgical aesthetics has shifted dramatically in the advent of social media platforms and ‘Instagram influencers’ – with celebrity endorsement largely to thank for this development. In previous years, it was commonplace for the rich and famous to be more evasive about undergoing treatments, putting their age-defying complexions down to a healthy lifestyle or good genes. By 2016, the reign of Instagram was in full swing, and not only “normal” people, but celebrities were sharing more of themselves than ever before – this included their aesthetic treatments. This not only helped drive more positive media representation of aesthetics, but increased awareness (and demand) among potential patients of what options are available.

At Kendrick PR, we’re here to help you capitalise on the current aesthetics boom. For more information, please get in touch.

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
Spray this @mustelauk moisturising oil for baby and child onto your hands then massage the body to relax them before bed 💤 Their skin will be super soft... it also smells divine!
Kendrick PR
Happy #ValentinesDay to all - taken or single... today is just all about spreading the love 💕 We did an "Ask the office" to find out everyone's celeb crush and these are the ones we came up with....alllll the eye ...
Kendrick PR
Julia is so excited to have been featured in a #girlboss interview by Anna Willat in House of Coco talking about her entrepeneur journey with Kendrick PR 💼 from #Freelancer to #AwardWinning PR Agency - https://bit.ly/2N0uW1n
Kendrick PR
It's less than 3 weeks now until The Baby Show and Mustela UK will be there to answer all of your baby/pregnancy skincare questions at stall F41 👶 Will you be attending?
Kendrick PR
#SaturdaySkin - One of the best bags you can have hanging on your arm: Full to the brim of skincare goodies to make you look and feel younger than ever 💕 >> Fillerina UK
Kendrick PR
For the mask which has got The Telegraph’s Fashion Director Lisa Armstrong's skin ‘perky and glowy for February’, check out MZ Skin Skin Light-Therapy Golden Facial Treatment Device. This clever mask ‘offers all five lights, at a higher dose than ...
Kendrick PR
We 💟 Quantum Botanika and this incredible Clarifying Serum. This resurfacing treatment works gently to help clear the complexion. A combination of Lactic acid, Sugar cane and Citrus extracts brightens dullness and pigmentation, whilst Witch-Hazel helps prevent breakouts. This will ...
Kendrick PR
We are giving you the chance to #WIN 3 luxurious products from our client Rausch UK - For your chance to bag the Swiss Herbal Shampoo, Conditioner AND Hair Tonic, all you need to do is follow Rausch on Instagram ...
Kendrick PR
ACE 2019 will take place on 1st and 2nd March at the Business Design Centre (52 Upper Street, Islington, London). With over 14 years in the PR Industry, our very own Julia Kendrick will be at #ACE2019 joining many other ...
Kendrick PR
Looking for a product to awaken the appearance of your skin? Look no further than MZ Skin Cleanse and Clarify. Fast-track a glow with this multi-functional cleanser and mask. Formulated with a cocktail of potent Alpha Hydroxy Acids to kick-start ...
Kendrick PR
Moisturise and protect the skin whilst targeting the signs of ageing with the Uriage UK Age Protect range! - https://bit.ly/2TmJgUj
Kendrick PR
Mustela UK
Want to WIN a pair of tickets to The Baby Show at ExCeL London? Head over to the Mustela UK page to enter!
It's #competition time! For your chance to #WIN a pair of tickets to The Baby Show 1st-3rd ...

Load More